On the beach of Mallorca

Last week I had the honor of being the only Norwegian attending the intimate launch of Henrik Vibskov’s “On the Beach” collaboration with the Mediterranean lifestyle brand Medwinds in Mallorca. Who knew that he would do a capsule collection inspired by scouts, not to mention launching it on the beautiful beach Cala Agulla? Well, truth be told I was expecting a collection of kooky swim trunks and such but I, for one, was rather taken aback by the streamlined and austere looks – or shall I say uniforms – in this collaboration that didn’t fail to scream Henrik Vibskov from afar – the details, the hats, the performance, and of course the super offbeat rectangular sunglasses. And oh, the installation on the beach was stunning as well – a physically complex and completely unfunctional tent erected in the white sand.

By the time the sun went down, after swapping stories with the other journalists amid laughter and the most delectable tapas I’ve ever had, I caught up with Mr. Vibskov himself to talk about the collaboration with Medwinds and other things too. Feel free to check out the interview I did for Smug. But take my word for it, Google translate does a pretty good translation job and it’s almost as good as in Norwegian.