(via margarethowell.co.uk)
If you’ve ever visited one of the amazing Margaret Howell stores before, then you’re likely familiar with the interior and concept. The very first time I entered the Margaret Howell shop in London’s Wigmore Street just a stone’s throw away from the hustle and bustle of Oxford Street, I was truly enamored with the clean furnitures and the amalgam of oak, concrete, stained wooden floorboards, and mild steel in that enormous shop – materials which I love and would like to incorporate into my future home.
Although the shop’s interior has a slight rural, industrial feel, I couldn’t help but notice the chic, contemporary minimalism throughout the open space room. The interior clearly is an uncomplicated reflection of Howell’s aesthetic in terms of clothing – chic, rural, understated, minimal, functional, yet contemporary. It’s just such a shame that the clothes run very big in size, otherwise I would probably have abused her items already.
As a big fan of Howell’s easy style, I was downright excited to have discovered that not only does this brilliant designer offer a refreshing and strong collection of utilitarian gear designed for the no-nonsense each season, but she teamed up with Ercol Furniture and a range of great designers and artists so as to create a modest and tasteful selection of home products and furnitures. Adopting the aesthetic and interior of Howell’s stores seems to be much easier now. Oh, how I wish I had my own space right now, but until I’m moving out, a few pillows or jugs will hopefully make their way into my suitcase in August.
It sounds awesome! I love how these brands are expanding into all these different things, yet you can still see a bit of the brand’s identity if you look for it.
http://aspiringforever.blogspot.com
Exactly! I love it too! A.P.C. is another epitome of a brand expanding into all these different things, yet keeping its identity.
Those pillows are fantastic.
I love the colors, simple and natural.
I love the look and feel of used wood and those chairs are beautiful. Thanks for sharing.
I love Margaret Howell! Her aesthetic is so clean and simple, yet so chic. I would not mind having those pillows in my home!
It was never much advertised, but Margaret Howell used to design the clothing range for Muji ;)
I didn’t know that! That’s cool!
I love Margaret Howell. Everything she designs seems in sync with each other. The homeware collection is just like her clothes- well-made, uncomplicated and timeless.
I like it! :)
wow. simple clean, chic an din combination with the soft colours just perfect!